Latest posts on geomarketing and location intelligence by Symaps

Store cannibalisation: how to assess cannibalisation volumes and how to avoid jeopardizing existing sales when opening new stores.

Learn when a prime location isn’t necessary for your retail business and how to make the right choice based on your unique needs.

By overcoming challenges in footfall data analysis and applying advanced techniques, you can harness the power of footfall data to make informed decisions about store locations, identify high-traffic areas and much more.

All you need to know about retail trade area analysis. Key factors to consider for retail site selection and other concrete applications.

Sales performance: 4 exemples of how to leverage geomarketing and location analysis to boost your sales results.

By integrating footfall data into their omnichannel development strategy, brands and retailers can target their new retail locations in an increasingly surgical manner.

Measuring the number of pedestrians passing…

All you need to know about retail trade area analysis. Key factors to consider for retail site selection and other concrete applications.

Top 6 features you need to consider when choosing mapping software for your retail business. Learn how these capabilities can empower your location-based decisions.

Location Planing: Find out how strategic site selection can directly impact your sales, profitability, and competitive edge. Dive into our article for valuable insights

How to increase footfall: 6 proven tips to increase foot traffic, attract more customers to your store and create a thriving retail experience.

Five practical tips to make your site selection process easier and ensure the successful establishment of your business in an ideal geographic location.

Territorial network: how to optimize the coverage of your points of sales? Check how to set up your zoning research and prioritize the development of new locations.

Explore the latest retail trends and effective strategies to optimize your retail network for a competitive edge in today’s market.

Opening a new store is a delicate process that requires careful execution—and even more careful planning…

All you need to know on catchment area : definition, why and how to calculate it, why considering footfall is important & more !

Discover the world of geomarketing and how it can improve both your business’ marketing efforts and your physical network.

Use-case : how a leading restauration brand in the UK leverages Symaps insights to find the best places for their sushi restaurants

Guide: Why and how to conduct a thorough local market research before starting your business?

Check out our tips for carrying out effective local market research.

Franchise networks are increasingly popular with professionals for their business creation projects. Here are all the key steps for developing a franchise network in the best conditions!

As a preamble, do you know what does the handle of a public fountain in London in 1854 have in common with location intelligence? Location intelligence at the times of cholera You may consider location intelligence to be one of the most recent trends, but

I recently had lunch at a Poke Bowl restaurant in a low-traffic area of Paris. I was the only customer; the restaurant was empty. Nevertheless, in front of the restaurant, an impressive fleet of couriers was waiting and continuously coming and going. Out of curiosity,

[Spoiler: find out how a location intelligence platform can save you time, give you access to all the geo-marketing data you need and make informed decisions]. Choose your future business location Choosing a commercial location is always a complicated decision because of the financial and