Location studies: discover location intelligence platform features

For all the steps of your market studies: key figures, assessment of market potential and positioning on a geographical area, understanding of the local market, business plan, expansion strategy and network optimisation, franchises…

Schedule a personalised demo to see how to use Symaps geomarketing application for your marketing strategy.

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Explore a specific address with geomarketing data


Visualize data on an interactive map


Compare and benchmark locations


Get personalized recommendations on best locations


Upload & download data

Start your market study with key indicators to evaluate potential customers and the market volume forecast for any location.

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Demographics for your location study

Population & socio-demographics

Assess the size of the market and the number of potential customers in your target

Detailed socio-demographics: total population, number of households, age distribution, income distribution, etc.

Based on national censuses (Insee,…) and worldwide statistics

Or ask for a sample report

Footfall at street level

Refine your research with the attendance of an area at a given time.

Analysis of people flows: number of people and time of their passage (per day and per hour)

Traffic by car and on foot to deepen your knowledge of the local market.

Data collection based on GPS data from mobiles (100% GDPR compliant)

Or ask for a sample report

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Footfall heatmap on foot or by car
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Competitive environment : points of interests and amenities

Competitive environment: business & amenities

Develop your local market knowledge to evaluate your market share.

Identify where your direct and indirect competitors are and what other retailers and points of interest already exist in the market, by brand or type (restaurant, hospital…).

Or ask for a sample report

Visualize areas and territories on interactive maps enriched with geomarketing data to enrich your location study.

Catchment areas and isochrones

Identify your catchment area for your future customers.

Choose your travel time by foot or car and display isochronous curves around the point.


Or ask for a sample report

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Catchment area and isochrones vizualisation by travel time
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Add layers of data on the map

Visualize instantly geomarketing data on the map for your geographic analysis:
– Population data
– Footfall data
– Business and amenities

Or ask for a sample report

Refine your location study : compare and benchmark your implementation project in a geographical area.

Compare two locations

Easily compare two locations with reliable geomarketing data to choose the best location for your project.

Compare with competitors’ locations.

Or ask for a sample report

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Compare two locations
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Display your network and optimise your coverage

Find grey zones to optimise your network

Display your network coverage and identify grey zones.

Visualize competitor’s network and determine overlaps and opportunities.


Or ask for a sample report

Determine the best areas for your geographical location.

Combine your criteria

Choose your criteria (population profile, footfall, business & amenities, etc.) and get ranking on best locations for your new points of sale or for the development of a network in an area or a list of points.

Ex: show areas where the number of people walking by is high between 10:00 and 18:00.

Or ask for a sample report

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Combine and rank your criteria and display them on the map
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Find similar locations

Replicate success

Find similar locations based on location profile.

Segment your locations and get aggregated KPI’s.

Or ask for a sample report

Add your own data to carry out in-depth geomarketing studies

Upload your own data

Upload, store and manage your own lists of locations (My Location).

Re-use them with previous features (Explore, Finder and Survey) to enrich your data.

Store and visualize your distribution network and your KPI’s.

Or ask for a sample report

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Download reports

Get location reports for your local market study.

Define an area or a list of points and download excel reports with detailed criteria and scoring.


Or ask for a sample report

Wondering what Symaps could do for your brand?

Our team can help you evaluate the solution that better fits your needs.

Direct or indirect distribution network management and expansion, market study at local or international level or tailored analysis.

Discover with our team all of what our location intelligence platform can do for your brand.