Location studies: discover Symaps.io location intelligence platform features
For all the steps of your market studies: key figures, assessment of market potential and positioning on a geographical area, understanding of the local market, business plan, expansion strategy and network optimisation, franchises…
Schedule a personalised demo to see how to use Symaps geomarketing application for your marketing strategy.
Start your market study with key indicators to evaluate potential customers and the market volume forecast for any location.
Population & socio-demographics
Assess the size of the market and the number of potential customers in your target
Detailed socio-demographics: total population, number of households, age distribution, income distribution, etc.
Based on national censuses (Insee,…) and worldwide statistics
Footfall at street level
Refine your research with the attendance of an area at a given time.
Analysis of people flows: number of people and time of their passage (per day and per hour)
Traffic by car and on foot to deepen your knowledge of the local market.
Data collection based on GPS data from mobiles (100% GDPR compliant)
Competitive environment: business & amenities
Develop your local market knowledge to evaluate your market share.
Identify where your direct and indirect competitors are and what other retailers and points of interest already exist in the market, by brand or type (restaurant, hospital…).
Visualize areas and territories on interactive maps enriched with geomarketing data to enrich your location study.
Catchment areas and isochrones
Identify your catchment area for your future customers.
Choose your travel time by foot or car and display isochronous curves around the point.
Refine your location study : compare and benchmark your implementation project in a geographical area.
Compare two locations
Easily compare two locations with reliable geomarketing data to choose the best location for your project.
Compare with competitors’ locations.
Determine the best areas for your geographical location.
Combine your criteria
Choose your criteria (population profile, footfall, business & amenities, etc.) and get ranking on best locations for your new points of sale or for the development of a network in an area or a list of points.
Ex: show areas where the number of people walking by is high between 10:00 and 18:00.
Add your own data to carry out in-depth geomarketing studies
Upload your own data
Upload, store and manage your own lists of locations (My Location).
Re-use them with previous features (Explore, Finder and Survey) to enrich your data.
Store and visualize your distribution network and your KPI’s.
Wondering what Symaps could do for your brand?
Our team can help you evaluate the solution that better fits your needs.
Direct or indirect distribution network management and expansion, market study at local or international level or tailored analysis.
Discover with our team all of what our location intelligence platform can do for your brand.