Symaps.io

Geomarketing application

Target your expansion strategy

Find the best location for your

The best geomarketing and location intelligence
solution for your location decisions

SITE SELECTION

Choose the best locations

Validate the attractiveness of a new location in a few clicks :
Is the area sufficiently frequented?
What is the population profile?
How is the competitive environment?

Visualize your catchment area and easily compare 2 locations to validate your location decisions.

DISTRIBUTION NETWORK

Optimize your coverage

Take your distribution network to the next level: evaluate the impact of external and internal cannibalisation, identify best performing stores, benchmark against your competitors,…

Drive your network performance with accurate geomarketing insights.

STRATEGIC LOCATION PLANNING

Target new growth areas

Analyze the drivers of your store performance, find and rank new areas for growth based on your KPIs, choose where to locate first, find best resellers,…

Use Symaps location intelligence insights to build your omnichannel strategy and develop your commercial activity.

They already trust us

SITE SELECTION

Choose the best locations

Quickly explore an area and check all the related geomarketing data to assess a location.

Easily compare two addresses and target only the best locations.

– Visualize your catchment areas by travel time (isochrones by walk, by car and by bike)

– Use footfall data (walking and driving) to estimate your potential number of visitors

– Get to know your future customers and the population nearby with detailed socio-demographics

– Check which other businesses and competitors are located in your attraction area

– Compare two locations directly on the map

symaps location geomarketing data feature 3 3 explore compare - Symaps.io
Catchment area network visualisation

DISTRIBUTION NETWORK 

Optimize your coverage

Take your distribution network to the next level! 

Drive your distribution network performance with accurate geomarketing insights.

– Analyze best performing stores in their geographical context and identify success drivers

– Benchmark your network against your competitors to identify overlaps and opportunities

– Visualize external and internal cannibalisation

– Spot white zones and analyze the potential of new geographical areas 

– Check your penetration rate and your operational efficiency

– Calculate the theoretical potential of each point of sale and target your actions for under-performing zones

– Segment and target your marketing actions at local level

STRATEGIC LOCATION PLANNING

Target new growth areas

Fuel your omnichannel strategy with location intelligence insights.

Get personalized recommendations on best locations for YOUR brand.

– Correlate the drivers of your store performance with geolocalised data to define your ideal location profiles

– Find and rank new areas for growth matching your requirements

– Enrich your own data (revenues, units sold, in-store visits, loyalty cards) with geolocalised data

– Spot locations with similar profiles to replicate your successes

– Correlate store performance drivers and geolocation DNA

– Find best resellers for your products

Find twin locations

Make the best location decisions!

Expansion, strategic planning, distribution network performance, geomarketing,
choice of indirect resellers, site selection, data analysis, potential customers targeting, omnichannel strategy…

Tell us more about your project and your objectives!

COMPLETE DECISION-MAKING TOOL

Reliable geomarketing data,
100% GDPR compliant

Because it all starts with good data…

Symaps technology has the ability to compile and enrich large datasets for deep geospatial analysis.

Symaps location intelligence platform includes geodata from public sources (local census – Insee for instance) and premium data (footfall, worldwide demographics). All data used are totally anonymised and 100% GDPR compliant.

Private data such as KPIs (revenues, units sold, in-store visits) can be uploaded and enriched with the platform geodata to build advanced location intelligence models.

Symaps Location Intelligence platform - Retail site selection

6 reasons to choose Symaps now!

Location intelligence expertise

Finding best locations since 2017 thanks to powerful algorithms based on high quality geodata.
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User friendly interface

Our customers say it:
Symaps' interface is
simple, intuitive
and easy to use.
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Your global partner

Already operating
in more than 15 countries
(and it is not over!)
Details

Easy data inport & export

Upload your own data on the platform. Export your analysis in xls files or download location reports.
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Available immediately

Symaps is a SaaS platform.
Create your account
and...that's it,
you're ready to start!
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Support for your team

Symaps team of experts in geolocalised data is here to support you at every stage of your project.
Get in touch

It gives us a degree of confidence. Our choices are based on something more than a finger in the air. We can use it, not only for finding new sites, but actually for improving performance on existing sites. Really helpful. Everybody that we've had looking at it is very impressed. It's great. Love it.​

YO!

Symaps allows us to optimize our network by analysing precisely the number of visitors and the attractiveness of the locations for our restaurants. A major asset for the development of our brand. A team that listens and is available!​

Côté Sushi

Find the best offer,
from basic to advanced geomarketing features

All our plans include downloadable local market reports with all the relevant geomarketing data to validate a location: catchment area visualisation, socio-demographics, footfall, other businesses and competitors in the area.

 

BASIC USAGE

Starter

All basic features of Symaps location intelligence platform to explore areas, view catchment areas and compare locations.

FOCUS ON FOOTFALL

Premium

Add footfall data and visualize instantly most frequented areas.

LOCATION INTELLIGENCE

Expansion

Upload and enrich your data bases with geolocalised insights for your strategic planning.

Too early for a subscription? 

Symaps local market reports are also available per unit.

Primary, secondary and tertiary catchment areas (isochronous), socio-demographics, footfall, other businesses and competitors in the area. 

Geomarketing and location intelligence accross industries

Restauration

Retail

Energy

Luxury

New concepts

Market research

Our offices

Our offices are located in Paris, Seoul and Taipei, while the team is located in the UK, France, Spain, Taiwan and South Korea.
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SEOUL

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PARIS

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TAIPEI

Make the best location decisions!

Expansion, strategic planning, distribution network performance, geomarketing,
choice of indirect resellers, site selection, data analysis, potential customers targeting, omnichannel strategy…

Tell us more about your project and your objectives!