Geomarketing application
Target your expansion strategy
They already trust us
Use geomarketing to find and validate your future locations
Get decision support insights based on facts and figures.
Maximise your return on investment by targeting precisely the best locations for your future points of sales.
From local market research to network expansion and optimisation.
Designed for brands and franchises in expansion
Finding the right location for your new point of sale is only a few clicks away !
Simple and intuitive interface with geomarketing data relevant to your business strategy.
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Analyse your local market
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Define your zone of influence
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Use demographics and footfall reports to evaluate your sales potential
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Visualise your network and your competitor's
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Delineate areas with growth opportunities
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Get personalized recommendations on best locations based on your criteria
Choose a good location and reach new customers
How do we define a good location?
We use three geomarketing types of data to study a location:
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Socio-demographics: profile of your potential customers in your zone of attraction
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Frequentation of the zone (footfall analysis) dependant on days and hours
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Business and amenities around a point
The weight of each criterion will differ depending on your business and on your positioning.
Or ask for a sample report
By combining different types of data, Symaps’ geomarketing platform provides personalised recommendations adapted to each industry.
Intuitive
Detailed
Worldwide
Local market research
Our services 1/3
Use Symaps local market reports to choose between one or several addresses and make the right decision.
Get quickly all the geomarketing data you need to study the area and validate a location to locate your future point of sale in the best area!
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Catchment areas
Primary zone - Secondary zone - Tertiary zone
Isochrones (travel time) walking - cycling - driving -
Footfall
Including walking and car usage
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Socio-demographics
Population type in catchment area - Occupation profile -
Competition and amenities
Business & amenities in the area - Number of competitors
Online location intelligence platform
Our services 2/3
Symaps simple interface gives you access to a wide range of geomarketing data to help you find the best locations and determines areas with the best commercial potential.
Plan, optimise and expand your physical distribution network.
Easily upload your own network data onto the platform to get personalised recommendations on new potential locations.
Works for all types of businesses (restaurants, stores, direct and indirect distribution, retail, dark stores,…).
Tailored analysis
Our services 3/3
Need a very specific market analysis of your business area?
We also provide on-demand analysis for our customers for direct and indirect distribution strategies.
Contact us for more information.
Symaps expertise accross industries
Restauration
Retail
Energy
Luxury
New concepts
Market research
100% GDPR compliant
All the data we use is strictly anonymised and 100% GDPR compliant.
Immediate access
Online platform: no need for integration with information systems. Start using the platform right after registering!
Easy import & export
Easy import and export of data with xls files
Reliable geomarketing data
Symaps technology has the ability to compile and enrich large datasets for deep geospatial analysis. Aggregating three different types of external data sources allow to map detailed cartographic analysis of any geographic location on an interactive map.
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Public sources
Local census (Insee for instance) - Travel and access times
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Premium data
Human mobility - High-quality resellers globally - Worldwide demographics
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Private data
KPIs by touchpoints (revenues, units sold, in-store # of visits)
Symaps.io location intelligence platform features
My location
Upload your own network of locations, combine them with millions of amenities and enrich them using Symaps.io
Explore
Quickly explore a specific address or area
- Visualise catchment areas and isochrones
- Key indicators: footfall, amenities and population data (socio-demographics)
- Compare locations on the map
Find
Find the best areas by combining and ranking your criteria
- Combine and rank the importance of success criteria (footfall, business & amenities, local population,etc.)
- Create and store your own success criteria
- Find the best locations in an area or a list of points, match your success DNA
Survey
Identify the best spots in a network using your criteria AND your own data
- Store and visualise your network and KPIs
- Segment your locations and get aggregated KPIs
- Find similar locations based on a successful location profile
