Geomarketing application

Target your expansion strategy

Find the best location for your

They already trust us

Use geomarketing to find and validate your future locations

Get decision support insights based on facts and figures.

Maximise your return on investment by targeting precisely the best locations for your future points of sales.

From local market research to network expansion and optimisation.

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Designed for brands and franchises in expansion

Finding the right location for your new point of sale is only a few clicks away ! 

Simple and intuitive interface with geomarketing data relevant to your business strategy.

  • Analyse your local market
  • Define your zone of influence
  • Use demographics and footfall reports to evaluate your sales potential
  • Visualise your network and your competitor's
  • Delineate areas with growth opportunities
  • Get personalized recommendations on best locations based on your criteria

Choose a good location and reach new customers

How do we define a good location?

We use three geomarketing types of data to study a location:

  • Socio-demographics: profile of your potential customers in your zone of attraction
  • Frequentation of the zone (footfall analysis) dependant on days and hours
  • Business and amenities around a point

The weight of each criterion will differ depending on your business and on your positioning.

Or ask for a sample report

catchment area network 1 -

By combining different types of data, Symaps’ geomarketing platform provides personalised recommendations adapted to each industry.




Local market research

Our services 1/3

Use Symaps local market reports to choose between one or several addresses and make the right decision.

Get quickly all the geomarketing data you need to study the area and validate a location to locate your future point of sale in the best area!

  • Catchment areas
    Primary zone - Secondary zone - Tertiary zone
    Isochrones (travel time) walking - cycling - driving
  • Footfall
    Including walking and car usage
  • Socio-demographics
    Population type in catchment area - Occupation profile
  • Competition and amenities
    Business & amenities in the area - Number of competitors

79€ excl tax – Available within 48h

Want to see what it looks like? Ask for a free sample report

Symaps Location intelligence platform screenshot

Online location intelligence platform

Our services 2/3

Symaps simple interface gives you access to a wide range of geomarketing data to help you find the best locations and determines areas with the best commercial potential.

Plan, optimise and expand your physical distribution network.

Easily upload your own network data onto the platform to get personalised recommendations on new potential locations.

Works for all types of businesses (restaurants, stores, direct and indirect distribution, retail, dark stores,…).

Tailored analysis

Our services 3/3

Need a very specific market analysis of your business area?

We also provide on-demand analysis for our customers for direct and indirect distribution strategies.

Contact us for more information.

symaps application screenshot -

Symaps expertise accross industries





New concepts

Market research

What our customers say

It gives us a degree of confidence. Our choices are based on something more than a finger in the air. We can use it, not only for finding new sites, but actually for improving performance on existing sites. Really helpful. Everybody that we've had looking at it is very impressed. It's great. Love it.​


Symaps allows us to optimise our network by analysing precisely the number of visitors and the attractiveness of the locations for our restaurants. A major asset for the development of our brand. A team that listens and is available!​

Côté Sushi

Want to see it in action?

100% GDPR compliant

All the data we use is strictly anonymised and 100% GDPR compliant.

Immediate access

Online platform: no need for integration with information systems. Start using the platform right after registering!

Easy import & export

Easy import and export of data with xls files

Reliable geomarketing data

Symaps technology has the ability to compile and enrich large datasets for deep geospatial analysis. Aggregating three different types of external data sources allow to map detailed cartographic analysis of any geographic location on an interactive map.

  • Public sources
    Local census (Insee for instance) - Travel and access times
  • Premium data
    Human mobility - High-quality resellers globally - Worldwide demographics
  • Private data
    KPIs by touchpoints (revenues, units sold, in-store # of visits) location intelligence platform features

My location

Upload your own network of locations, combine them with millions of amenities and enrich them using


Quickly explore
a specific address or area

  • Visualise catchment areas and isochrones
  • Key indicators: footfall, amenities and population data (socio-demographics)
  • Compare locations on the map


Find the best areas
by combining and ranking your criteria

  • Combine and rank the importance of success criteria (footfall, business & amenities, local population,etc.)
  • Create and store your own success criteria
  • Find the best locations in an area or a list of points, match your success DNA


Identify the best spots in a network using your criteria AND your own data

  • Store and visualise your network and KPIs
  • Segment your locations and get aggregated KPIs
  • Find similar locations based on a successful location profile

Our offices

Our offices are located in Paris, Seoul and Taipei, while the team is located in the UK, France, Spain, Taiwan and South Korea.