Geomarketing application
Target your expansion strategy
The best geomarketing and location intelligence
solution for your location decisions
SITE SELECTION
Choose the best locations
Validate the attractiveness of a new location in a few clicks :
Is the area sufficiently frequented?
What is the population profile?
How is the competitive environment?
Visualize your catchment area and easily compare 2 locations to validate your location decisions.
DISTRIBUTION NETWORK
Optimize your coverage
Take your distribution network to the next level: evaluate the impact of external and internal cannibalisation, identify best performing stores, benchmark against your competitors,…
Drive your network performance with accurate geomarketing insights.
STRATEGIC LOCATION PLANNING
Target new growth areas
Analyze the drivers of your store performance, find and rank new areas for growth based on your KPIs, choose where to locate first, find best resellers,…
Use Symaps location intelligence insights to build your omnichannel strategy and develop your commercial activity.
They already trust us
SITE SELECTION
Choose the best locations
Quickly explore an area and check all the related geomarketing data to assess a location.
Easily compare two addresses and target only the best locations.
– Visualize your catchment areas by travel time (isochrones by walk, by car and by bike)
– Use footfall data (walking and driving) to estimate your potential number of visitors
– Get to know your future customers and the population nearby with detailed socio-demographics
– Check which other businesses and competitors are located in your attraction area
– Compare two locations directly on the map
DISTRIBUTION NETWORK
Optimize your coverage
Take your distribution network to the next level!
Drive your distribution network performance with accurate geomarketing insights.
– Analyze best performing stores in their geographical context and identify success drivers
– Benchmark your network against your competitors to identify overlaps and opportunities
– Visualize external and internal cannibalisation
– Spot white zones and analyze the potential of new geographical areas
– Check your penetration rate and your operational efficiency
– Calculate the theoretical potential of each point of sale and target your actions for under-performing zones
– Segment and target your marketing actions at local level
STRATEGIC LOCATION PLANNING
Target new growth areas
Fuel your omnichannel strategy with location intelligence insights.
Get personalized recommendations on best locations for YOUR brand.
– Correlate the drivers of your store performance with geolocalised data to define your ideal location profiles
– Find and rank new areas for growth matching your requirements
– Enrich your own data (revenues, units sold, in-store visits, loyalty cards) with geolocalised data
– Spot locations with similar profiles to replicate your successes
– Correlate store performance drivers and geolocation DNA
– Find best resellers for your products
COMPLETE DECISION-MAKING TOOL
Reliable geomarketing data,
100% GDPR compliant
Because it all starts with good data…
Symaps technology has the ability to compile and enrich large datasets for deep geospatial analysis.
Symaps location intelligence platform includes geodata from public sources (local census – Insee for instance) and premium data (footfall, worldwide demographics). All data used are totally anonymised and 100% GDPR compliant.
Private data such as KPIs (revenues, units sold, in-store visits) can be uploaded and enriched with the platform geodata to build advanced location intelligence models.
6 reasons to choose Symaps now!
Location intelligence expertise
User friendly interface
Symaps' interface is
simple, intuitive
and easy to use.
Your global partner
in more than 15 countries
(and it is not over!)
Easy data inport & export
Available immediately
Create your account
and...that's it,
you're ready to start!
Support for your team
Find the best offer,
from basic to advanced geomarketing features
All our plans include downloadable local market reports with all the relevant geomarketing data to validate a location: catchment area visualisation, socio-demographics, footfall, other businesses and competitors in the area.
BASIC USAGE
Starter
All basic features of Symaps location intelligence platform to explore areas, view catchment areas and compare locations.
FOCUS ON FOOTFALL
Premium
Add footfall data and visualize instantly most frequented areas.
LOCATION INTELLIGENCE
Expansion
Upload and enrich your data bases with geolocalised insights for your strategic planning.
Too early for a subscription?
Symaps local market reports are also available per unit.
Primary, secondary and tertiary catchment areas (isochronous), socio-demographics, footfall, other businesses and competitors in the area.
