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Geomarketing decision-making tool
to target your expansion
Maximise your return on investment
by targeting precisely the best locations for your future points of sales.
Get decision support insights
from local market research to network expansion and optimisation.
Designed for brands and franchises in expansion
By combining different types of data, Symaps’ geomarketing platform provides personalised recommendations.
Simple and intuitive interface with geomarketing data relevant to your business strategy.
Finding the right location for your new point of sale is only a few clicks away !
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Analyse your local market
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Define your zone of influence
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Use demographics and footfall reports to evaluate your sales potential
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Visualise your network and your competitor's
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Delineate areas with growth opportunities
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Get recommendations on best locations based on your criteria
Choose a good location and reach new customers
How do we define a good location?
We use three geomarketing types of data to study a location:
– socio-demographics: profile of your potential customers in your zone of attraction
– frequentation of the zone (footfall analysis) dependant on days and hours
– business and amenities around a point
The weight of each criterion will differ depending on your business and on your positioning.
Or ask for a sample report
Intuitive
Detailed
Worldwide
Online location intelligence platform
Our services
Plan, optimise and expand your physical distribution network.
Symaps simple interface gives you access to a wide range of geomarketing data to help you find the best locations and determines areas with the best commercial potential.
Easily upload your own network data onto the platform to get personalised recommendations on new potential locations.
Works for all types of businesses (restaurants, stores, direct and indirect distribution, dark stores,…).
Tailored analysis
Our services
Need a very specific market analysis of your business area?
We also provide on-demand analysis for our customers.
Local market research
Our services
Do you need to decide between one or several addresses to locate your future point of sale?
Use our market analysis reports to help you make the right decision.
What our customers say
100% GDPR compliant
All the data we use is strictly anonymised and 100% GDPR compliant.
Immediate access
Online platform: no need for integration with information systems. Start using the platform right after registering!
Easy import & export
Easy import and export of data with xls files
Reliable geomarketing data
Symaps technology has the ability to compile and enrich large datasets for deep geospatial analysis. Aggregating three different types of external data sources allow to map detailed cartographic analysis of any geographic location on an interactive map.
Symaps.io location intelligence platform features
My location
Upload your own network of locations, combine them with millions of amenities and enrich them using Symaps.io
Explore
Quickly explore a specific address or area
- Visualise catchment areas and isochrones
- Key indicators: footfall, amenities and population data (socio-demographics)
- Compare locations on the map
Find
Find the best areas by combining and ranking your criteria
- Combine and rank the importance of success criteria (footfall, business & amenities, local population,etc.)
- Create and store your own success criteria
- Find the best locations in an area or a list of points, match your success DNA
Survey
Identify the best spots in a network using your criteria AND your own data
- Store and visualise your network and KPIs
- Segment your locations and get aggregated KPIs
- Find similar locations based on a successful location profile
